5 List-Building Strategies to Grow Your E-Mail List

email-marketing-strategiesImplementing list-building strategies is one of the activities that must be embraced in your online business in order to have a greater measure of success. Whether you’re new to online marketing or you’re a seasoned marketer, growing a list of subscribers who have raised their hands to say, ‘Yes, I want to hear from you’ is vital.  Internet Marketer, Seth Godin, refers to this as permission-based marketing.

The following are five list-building strategies you can use to build your list of subscribers:

1.  Opt-in box or subscription box: You can place one or more opt-in boxes on your blog or website.  The key is to make at least one of them appear above the fold on your website and be readily seen.  Make it eye-catching by using bold arrows and text that clearly states what the reader should do.  You may also add another opt-in box at the end of each page so that if someone gets distracted and forgets to sign up, you give them another reminder at the end of the post.

2.  Email Service Provider: Make sure that your opt-in box is connected to an email service that meets the CAN SPAM Act.  One important clause of the Act is that your email must give recipients an opt-out method.  Never send emails from your private email address.  The service I use and recommend is AWeber

3.  Create a landing page: Whether you create a separate landing page where the only option readers have is to subscribe or not to subscribe, or use the opt-in boxes mentioned above, you have to entice them with a valuable offer.  Gone are the days when people readily signed up just for Newsletters.  You offer has to provide value and answer a burning question or solve a pain they’re experiencing.  Make it an irresistible offer! It can be an e-book, an MP3, a video training series, or an e-Course.

4.  Good Content:Once they are on your list you want to keep them there so they don’t unsubscribe as soon as they’ve downloaded your offer.  This is where content marketing is critical.  Research and write content that your market is interested in. In this way, not only will you keep your subscribers happy, you will also boost the amount of people who will recommend you and the information you provide to their friends.

5.  Update your blog/website: Update your blog frequently and consistently and include a call to action in each post, or in several posts inviting people to sign-up for your offer.  Post your blog posts in various blog directories so that your posts get out to a larger audience, hence your call to action will get out to a larger audience and they’ll come over to optin for the gift.

You should be engaged in some form of marketing every day, so you should also be engaged in list-building strategies on an ongoing basis with the goal of adding subscribers every day or at least every week.

Which list-building strategies are you using on a regular basis?  Are you using a service like AWeber?

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3 Responses to 5 List-Building Strategies to Grow Your E-Mail List

  1. Moira Wight says:

    Yvonne, your post highlights the key things local and online businesses can do to build that list of email subscribers which is where the ‘gold’ is in any business. It is so important to build a community of people around your business who know what you stand for, can get to like you and trust your judgement when you offer products and services to them – and that can only be done as you say with permission based email marketing. Thanks for sharing this information which we all need to put into action in our businesses, local or online.

    • Yvonne A Jones says:

      Thank you for your detailed and thoughtful comment, Moira. And list-building is so very important to what you write about – affiliate marketing. So many local businesses are missing out on this piece of marketing too.

  2. Hi Yvonne,
    I like the article. I was using Aweber, but I switched to Getresponse. Having an autoresponder is very important when building an online list. Content Marketing is a very important aspect for any business whether they are small or an enterprise. Thanks for sharing Yvonne.

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