Get More Business Exposure with Local Directory Listings

“Build it and they will come” is the famous quote from the movie, Field of Dreams. Too often business owners spend thousands of dollars designing beautiful websites that sit on the Internet waiting to be found, and few people actually find them on their own.

According to “We are fast approaching 1 billion websites, a milestone which at this rate will be reached by the end of June 2014.” Is any wonder then that your website could be totally lost unless you take action to add it to local directory listings?

Most entrepreneurs and small business owners will agree that they build their website with the goal of leveraging the Internet to introduce their business and attract new clients and customers. This may be doing business online or it may be offline, including getting foot traffic into your place of business.

Local Directory Listings

One of the key components in getting foot traffic in the door of your small business is using local directory listings. Unfortunately this is something that many local business owners have been neglecting.

Getting your company set up on local directory listings can be time-consuming as each site has a detailed form that must be completed thoroughly. This, in itself, may make the task seem too laborious. However, the process of getting your company name on local listing sites is worth getting more online exposure which can be greatly beneficial to every local business owner.

Filling out the forms for these sites in important, and you will want to make sure that you put as much information as possible about your company on each profile you create. This includes your hours, phone number, address and links to your social media and websites.

If you have a different URL for your mobile site, make sure this is listed as many users will access local listings from their mobile devices.

Some of the most common local listing sites are highly integrated with social media sites, so this may be something that you want to take on along with your social media campaign.

Most web searchers find that local listings they come across during a search are actually more authentic than the traditional organic search engine results. This is because here, they can access maps, customer reviews, videos, images and address verification to insure authenticity. With this in mind, taking the time to create a profile for yourself on these listing sites can actually go a long way in bringing customers through your doors.

Google currently has two of the most popular local listing directories: Google+ Businesses / Google+ Local. Other popular local listing sites include CitySearch, Bing Local and Yahoo Local Listings.

Make sure you also create a Yelp profile in your area. This not only helps you attract web attention, but it provides a place for local customers to review your business. So it’s an effective way to convert potential customers into paying customers.

A profile on one of these sites can only help you create a stronger online presence by helping your potential customers find your business during their search.

There are several different ways that local businesses can get more attention online. With the right internet marketing plan, and the use of social media, local listings, mobile websites, local SEO and online reputation management, the possibilities are endless. To learn more, you’re invited to contact me at to schedule your FREE Business Breakthrough Strategy Session.

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