Small Business Saturday 2013: Why Support this Event?

small biz saturdaySaturday, November 30, 2013 is Small Business Saturday, sandwiched between
Black Friday and Cyber Monday. You may be asking, “What’s so important about Small Business Saturday 2013?  Why support this event?”

This will be the fourth annual Small Business Saturday that businesses around the United States will be participating in. It serves as “the the traditional kick off to the holiday season for independent retailers and restaurateurs. The day was created in response to small business owners’ most pressing need, more customers, and has since grown into an annual celebration of the independent businesses that help boost our local economies,” said NFIB president and CEO Dan Danner.

Small Businesses and the U.S. Economy

According to the US Small Business Administration (September 2012),

* Small firms accounted for 64% of the net new jobs created between 1993 and 2011
* Small business pay 42.9% of total US private payroll.

It’s clear that small businesses play a significant role in the U.S. business economy.

Why Support Small Business on Small Business Saturday?

The Small Business Saturday fact sheet gives three important reasons to support Small Business Saturday:

  •  Demonstrates commitment to the communities in which we do business
  •  Creates goodwill within the communities where our employees work and live
  •  When we support small business, jobs are created and local communities preserve their unique culture

If you’re a consumer or potential customer who wants to continue to find great deals
after Black Friday, then you want to support your neighborhood stores and businesses and “Shop Local.”

It would appear that based on the businesses surveyed, discounts continue
to be the top incentive but more business owners are planning to reward customers by offering them a free gift with purchase.

The benefits of shopping local extend beyond the businesses themselves and even beyond Small Business Saturday because a large number of businesses say they’re looking to their local communities to hire additional help they’ll need to meet the increased demand during the holiday season.

In a Press Release by N.F.I.B. they noted that several large corporations were providing incentives to support Small Business Saturday.  One of these in American Express:

Consumer Incentives to Shop Small

Again this year, American Express will give Card Members a special offer for shopping on Small Business Saturday. Card Members who register an eligible American Express® Card will get a one-time $10 statement credit when they use their registered Card to spend $10 or more on November 30, 2013, in a single, in-store transaction at a qualifying small business location that appears on the Small Business Saturday Map. Enrollment is limited and opens on November 24th at Offer terms apply and are available at

Now that you know a little more about Small Business Saturday, will you be shopping local and support local businesses?


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